Simple, transparent pricing.

Start with a 14-day free trial. No credit card required. Choose the plan that fits your traffic and team size.

14-day Pro trial for all new accounts

Pro

For solo founders and small sites

£29 /month
  • 1 site
  • 3 concurrent experiments
  • 10K visitors/month
  • Email support
  • Git integration
Start free trial
Most popular

Growth

For growing businesses

£99 /month
  • 5 sites
  • 10 concurrent experiments
  • 100K visitors/month
  • Priority support
  • Git + CMS integration
  • Team collaboration
Start free trial

Enterprise

For large teams

Contact us
  • Unlimited sites
  • Unlimited experiments
  • Custom visitor limits
  • Dedicated support
  • SSO & SLA
  • Custom integrations
Contact sales

Compare features

See what's included in each plan and choose the right one for your needs.

Features Pro
Popular
Growth
Enterprise
Sites 1 5 Unlimited
Concurrent experiments 3 10 Unlimited
Monthly visitors 10K 100K Custom
Git integration
CMS integration
Team collaboration
Support Email Priority Dedicated
SSO & SLA

Frequently asked questions

Got questions about pricing? We've got answers.

Can I upgrade or downgrade anytime?

Yes! You can upgrade or downgrade your plan at any time. Changes take effect immediately, and we'll prorate your billing accordingly. If you downgrade and exceed the limits of your new plan, we'll help you transition smoothly.

What happens if I exceed my visitor limit?

We'll send you a friendly notification when you approach your monthly visitor limit. If you exceed it, Darwin will continue to work normally - we'll just reach out to discuss upgrading your plan. We never cut off your service mid-month.

Is the 14-day trial really free?

Absolutely! No credit card required. You get full access to all Pro features for 14 days. The only limitation is that experiments won't auto-promote to production - you'll need to manually approve them during the trial period.

Do you offer annual discounts?

Yes! Pay annually and save 20% on any plan. That brings Pro down to £278/year (£23/month) and Growth to £948/year (£79/month). Enterprise customers can discuss custom annual agreements.

Ready to start evolving?

Join the waitlist and be among the first to try Darwin's AI-powered optimization. 14-day free trial, no credit card required.

No spam. We'll only email you when it's your turn.