Live
Experiments
Darwin is optimising this very site. Every experiment is public: what we're testing, why, and what happened.
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How Darwin experiments work
1.
Observe. Darwin collects anonymous interaction data from every visitor: clicks, scroll depth, section views.
2.
Hypothesise. AI analyses the data, identifies underperforming areas, and generates a hypothesis for improvement.
3.
Test. Visitors are randomly split between control and variant. Both run simultaneously until significance is reached.
4.
Promote. Winners become the new default. Losers are discarded. The cycle repeats with the next experiment.
